Competition intensifies with new players jostling for market

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2018-10-04

InWETeaopenedanoutletinNanjingxiRoadinShanghai.[PhotobyWangGang/ForChinaDaily]Chinasteadrinkingmarketisestimatedtobearound40to50billionyuan($),,slargestproducerandconsumeroftea,Chinaisseeinganewtrendoftea,brewedbybothlocalandinternationalplayers,lookingtostealyoungpeoplefromthebeverageslong-standingenemy-sChina,MiaowastheyoungestexecutiveofthefastfoodchaininCh,ayearafterMiaocreatedinWETea,thebrandreceivedgenerousfundingfromLiuQiangdong,ingplayerintheindustry-,Miaoremainsconfidentthatthebrandwillnotonlyhave300outletsacrossthecountryinthreeyears,butwillalsobemushroominggloballylikeMcDonald,LinMingjuanisdubbedas"chasandai",,arealestateagent,andanadvertisingexecutive,thenativeofAnxi,FujianprovincewhereoneofChinasmostfamoustea,tieguanyin,isoriginated,believedshewas"bornfortea".WithateaplantationinAnxidatingbacktothe19thcenturyandmanagedbyherfamilyformorethanthreegenerations,the28-year-oldnoticedagiantgenerationgapbetweenteadrinkerswhiletravelingbetweenherhometownandShanghai,,tationaswellasotherlocalsuppliersthankstotheirnetwork,Linfoundheredgeamonghundredsofnewteadrinkbrandsbyofferingcoldbrewtea,,Linnotedthathercustomersaremostly"peoplelikeher",,OriteahasnineoutletsinShanghai,,Malaysianbubblete,thebrandringindustry,($),udingIndia,ChinaandAustraliawith1,000storesby2020.。

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